Where

environment. culture. vision.

InnovHousing puts no territorial bounds on its expansion. It was founded in Europe, where it has perfected its research centre, and has recently arrived in South Africa

 

environment.

InnovHousing puts no territorial bounds on its expansion. It was founded in Europe, where it has perfected its research centre, and has recently arrived in South Africa. IH links its localisation choices to its development strategies. The search for its outlet markets is based on analysis of potential and how this appears in the different development indicators. Every country or area has its peculiarities and tells its own story. Europe comes from many years of intensive, and often bad, building; in this critical period in Italy supply exceeds demand. In China and India the imperatives of development at all costs increasingly produce concrete jungles with the evident consequences. America, and particularly South America, tend to feature discontinuity in their economic cycles. According to Edward Soja and Neil Brennan (link?), attentive scholars of urban transformation, we have already gone beyond urban sprawl to post-metropolis, that is to say total absence of identity and recognition.
 
 



culture.

IH not only thinks that the economy is reflected in urbanisation, but is also convinced that construction methods and ways of life have considerable influence on individuals and the community at large. It is in these very transformative transitions that IH has identified the elements and opportunities for its expansion.





vision.

The decision to begin with South Africa responds to these aims. This is a country that acknowledged its past when apartheid ended and has chosen to start a new future. Mandela, focussing on education, housing and political renewal, generated the conditions for a new middle class that aspires to better socio-economic levels and de facto sets the requisites for different social ascent and new economic development. The social contradictions, levels of inequality and unemployment are still evident, but over the past twenty years education has grown steadily, especially at college and university level. At the moment in South Africa there are 25 universities and many of these have degree courses linked directly to the manufacturing industry so as to forge bridges and initiatives that will help students enter the world of work. In other words, there are opportunities to create projects for the country’s future.